Innovation and strategic alliance when dealing with housing industry collapse

[TaniaTruClose]

Unknown Mortgage Company: 555-3454... " The number you are calling has been disconnected".


The monotone recorded voice of this message is something I have grown quite used to hearing in the past few weeks. Although I have heard this message over and over numerous times, it still does not hesitate to sadden me. This message to me, helps to signify the devastating effects of the current state of the housing market at this time in our country.

In my marketing efforts for TruClose Financial Services, LLC I have thus far been successful, and am at this time attempting to reach out to mortgage brokers all over my state and the rest of the country. I like a personalized touch when dealing with clients and potential clients so I like to give them a call, introduce myself and my company, and briefly touch upon the things that we can do to help during these tough times in our industry. Unfortunately, a mass amount of these mortgage companies have shut down, the employees now unemployed. Not only do I feel these effects in my work environment when marketing... it is everywhere.. negative articles geared toward the collapse of the sub-prime mortgage world. It is on the news, on the internet, even in the local paper of my small hometown! How does this effect your ability to lend? We are not the only ones seeing all this negativity... so are your qualified borrowers! There is a chance that they are going to be discouraged, or even frightened away!

What can you do to overcome these obstacles and survive during these unsettling times?

Two words: Strategic Alliance

The only businesses that will survive this downward spiral are those who can adapt to market changes and those who incorporate creative thinking when finalizing their marketing strategies. Business owners must also realize the importance of, and be open to creating strategic alliances with other companies toward becoming a mutually beneficial unofficial partnership.

Some time ago, we at TruClose.. were slow. Sadly to say, even though we had a fantastic reputation and offer the highest level of customer service as a title company, word of mouth advertising and referrals were not enough to stay afloat. After some of his own creative thought, the president of TruClose decided to implement the Mortgage Me Now! program. If we were able to market to borrowers and provide the generated lead to a lending client within our network, then in turn we would receive more title business. As our numbers grew so did our search engine optimization efforts. Thirty-nine lead websites and 8,000 leads per month later, we are now thriving in what is being called a 'dead' industry. Mortgage Me Now! websites are now sponsored searches on 5 of the largest search engines and collectively we reach over 12,000 hits per month.

We are basically completing a lot of our clients marketing for them and at a very successful pull through rate. All we ask in return for our leads is a portion of your own generated business and of course , the leads we provide you that turn into loans, we ask to close them. There are no catches.. it is simply common sense. You close more loans, we close more loans.

Innovation will play a big part in your success until the housing market rights itself. Contact me today to get on board with TruClose and Mortgage Me Now.... let's close more loans together. I am tired of that recording.


Thanks for reading!

Tania J. Wargo
TruClose Financial Services, LLC

Serving all 50 states, fast turnaround times, low fees, close anywhere, anytime 24/7.