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Originally Posted by Atlanta Mortgage
What do you suggest is the best way to build back links?
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Write quality articles and submit them to EzineArticles.com. You can put two links in your bio at the end (typically you'd put one to your home page and one two a page on your site with content similar to the article). You get to specify the link text, and the links are followed. If your articles are good, you'll get traffic from the article as well.
Look for forums about your niche or forums where your customers would likely hang out. If you're a lender, perhaps you'd look for real estate forums, personal finance forums, etc. Find forums that allow you to have signature links. Participate in forums like this one... build a reputation for being knowledgable. Not only will you get signature links in your posts, but other members of the forum will start visiting your site and linking to you.
Look for sites that are not competitors but instead are complementary. By complementary businesses I mean, if you are a lender then perhaps you can get local builders with whom you have a relationship to link to you... local real estate agents for whom you provide pre-quals for... local attorneys which maybe you refer business to...
Make an effort to get to know the owner of relevant blogs. Participate and add value to the discussions there. After a while approach them for a link. If you've been participating and are not competing with them, they will often add you to their blogroll or allow you to write guest posts on their blogs in which you're typically allowed to place a link or two back to your site.
Building links requires more marketing skills than technical skills. You have to get creative and think outside the box. But utlimately, it requires one thing:
GREAT CONTENT
If you have a mediocre site with mediocre content then you're destined to have to settle for low quality links. If you have a great site with great content that is newsworthy, useful, informative, etc. then you have half of the link building "battle" won. It's hard to convince other webmasters to link to a crappy site... not so hard to convince them to link to good content.
I would suggest reading about link building from Eric Ward. He's called "Link Moses" because he is the best in the business. All of the big brands like Sports Illustrated, National Geographic, etc. and lots of small companies pay him for link building services. He uses merit based link building, so if you don't have good content then he won't take you on as a client. He's a link to lots of his articles/posts over the last 15 years about link building:
http://www.ericward.com/bestpractices/index.html
Link exchage great tips
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